Whether you’re promoting your freelance business or helping your clients promote theirs, certain marketing skills are a must. According to a report by Spera, 63% of freelancers say marketing is the most important expense to grow their business.
So what do you need to know to succeed? Here are 12 in-demand marketing skills that can help you.
Even if you’re a designer or developer, you need writing skills to succeed as a freelancer. Eloquent writing can help you land a client with your application. And even if you’re a great coder, spelling errors might turn potential clients off.
You will likely communicate with most of your clients by email. Clear, concise writing is an invaluable skill to communicate efficiently and be understood.
2. Conversion optimization
If you want to get more freelance clients, you need to have a website designed to convert. Learn the essential elements of a high converting website and test different options to see what works best to convert clients.
3. Content marketing
According to Venngage, content marketing was one of the “hot” marketing skills of 2014 and 2015. Businesses are looking to hire freelancers with content marketing experience to supplement their in-house teams. Take advantage of this growing market by adding “content marketing” to your list of skills.
Attend events, workshops, and participate in digital networking to help find more clients. Participate in webinars, online discussions and create valuable connections long term. It’s an essential skill for business growth.
5. Social media
Social media marketing is an important skill to help you find clients. At the same time, businesses are always looking to add new social networks to their marketing arsenal. If you’re already savvy with the newest platforms (think Snapchat), you can become a valuable asset for your clients.
According to Hubspot, by 2018 there will be a shortfall of 1.5 million data-savvy managers. Analytics skills help you interpret web behavior data, such as website engagement, purchase history, etc. Know how to draw actionable insights from analytics data to become more attractive to potential employers.
Many businesses today work with a remote team of freelancers to complete projects. You’ll need to communicate and collaborate with others on a variety of platforms. If you want to succeed in this environment, teamwork skills are essential.
8. Mobile optimization
According to Salesforce, 71% of marketers believe mobile marketing is core to their business. Mobile optimization is a valuable skill in a freelancer and basically essential for business success. Content, website design, widgets, or anything else you create need to look right and function well on mobile.
As a freelancer, you’re in charge of selling your own services. If you don’t know how to package, pitch, and negotiate with potential clients, it can be difficult to succeed. Learn how to present your business in an attractive light and really sell it.
Search engine optimization (SEO) is a cornerstone strategy to get a website noticed online. It’s a valuable skill to market your own business, and important for your clients. Businesses don’t want to hire an SEO agent and a writer. They want an SEO writer. Website managers also need a clear understanding of how technical changes can affect SEO.
Public relations and reputation management are essential skills for any successful marketer. You’re in charge of shedding a positive light on your own freelance business, so you need to know the ins and outs of reputation management to succeed. This includes encouraging positive reviews, tactically responding to disgruntled clients, and promoting a positive image.
12. User experience
Did you know that 88% of online customers are less likely to return to a site after a bad experience?
Businesses are becoming very concerned with improving user experience on their sites. As a freelancer, there’s a lot of ways your work can impact site usability. Have a clear understanding of what works and what doesn’t to keep your clients happy.